Mars Wrigley North America

Rankin Carroll, Global Chief Brand, Content & Media Officer
Marissa Beck, Senior Director, Brand & Content
Chanel Gant, Senior Manager, Brand & Content
Justin Hollyn-Taub, VP of Marketing, US Fruit Snacks
Fernando Rodrigues, Sr Manager, US Fruit Snacks
Danielle DosSantos, Sr Associate Brand Manager, Skittles
Michael Italia, Head of Digital Content & Social Media
Kathryn Bock, Social Media Strategist
Angelina Franco, Senior Manager, Brand Communications
Chris Bendeck, Manager, Brand & Content
Ashton Dame, Social Media Producer

DDB Chicago *Lead Agency

Ari Weiss, Global Chief Creative Officer
Varsha Kaura, Global Client Business Director
Colin Selikow, Executive Creative Director
Ross Saunders, Group Creative Director
Paulo Junger, Group Creative Director
Matt Blitz, Head of Production
Annie Larimer, Executive Producer
Josh Drueck, Global Strategy Officer
Frances Gaillard, Global Segment Lead
Jasmine Jabbour, Global Brand Lead
Rodrigo Jatene, Chief Creative Officer
Alethya Luiselli, Senior Producer
Madison Amalfitano, Producer
Carla Nieto, Print Producer
Aaron Clinger, Digital Lead
Andrea Diquez, Chief Executive Officer
Eli Velez, Global Operations Director
Milo Chao, Chief Strategy Officer
Kathy Cosgrove, Senior Business Manager
Vivien Marafko, Account Supervisor
Buky Ogunleye, Account Executive
Samantha Sramowicz, Senior Manager, Media

MediaCom

Sophia Hamade, Supervisor, Planning
Michael Spinella, Associate Director, Paid Social
Langston Willis, Direct, Programmatic and Shopper Activation
Justine Miras, Associate Director, Investment

Weber Shandwick

Katie Durkin, SVP Media Relations
Melissa Smith, VP, Client Experience

The Mars Agency

Christian Congello, Account Director

Picrow

To revive momentum for Skittles’ core product offering, we focused on a social media subculture obsessed with it – fans of lime Skittles, who had relentlessly voiced their online angst ever since the flavor was swapped for green apple in 2013. To rekindle the Skittles love, we leaned into this social media “hate,” apologizing to every single flavor complainer as we brought back lime for good.By highlighting and finally responding to this over-the-top passion, we helped drive a 7.4% sales lift and the highest core sales in brand history.