CLIENT
Intel Corporation
Vana Ghazarian, Global Marketing Manager
AGENCY
Colleen Raleigh, Senior Vice President
Roberto Blanco, Vice President, Creative Art Director
Sacha Nechas, Associate Creative Director, Copy
Melvin Melendez, Senior Art Director
Tom Barker, Vice President, Creative Art Director
Tim Donakowski, Associate Creative Director, Copywriter
Jeff Brown, Senior Art Director
Josh Dimatulac, Junior Art Director
Carl King, Account SupervisorOlivia Freeman, Senior Account Executive
Will Espinoza, Strategist
Eric Lauryn, Junior Copywriter
Klaudia Sekura, Art Director
Cheryl Magiera, Production Supervisor
Allison Riddell, Senior Project Manager
Nneka Ude, Vice President, Director, Strategy
Kelly Nercess, Producer
Melissa Menchaca, Account Executive
Kerry Buchanan, Account Director
SUMMARY
It’s a mighty challenge when you have an amazing product designed for an incredibly demanding shopper and you are handcuffed buy a retail environment that doesn’t let you put your most innovative foot forward. This was the situation that the revolutionary Intel®Evo™ PC found itself in. The Evo Immersion Zone successfully overcame every barrier facing this amazing product to attract, engage, educate and win the hearts and wallets of its Culture Driver target in a groundbreaking, retailer-friendly aisle-altering experience that overdelivered on every goal set for it.¦It’s a mighty challenge when you have an amazing product designed for an incredibly demanding shopper and you are handcuffed buy a retail environment that doesn’t let you put your most innovative foot forward. This was the situation that the revolutionary Intel®Evo™ PC found itself in. The Evo Immersion Zone successfully overcame every barrier facing this amazing product to attract, engage, educate and win the hearts and wallets of its Culture Driver target in a groundbreaking, retailer-friendly aisle-altering experience that overdelivered on every goal set for it.
