AGENCY
Lenny Stern, Co-Founder and Partner
Stevie Archer, Executive Creative Director
John Swartz, Managing Director, Production + Operations
Rick Morrison, Associate Creative Director, writer
Monica Apodaca, Associate Creative Director, art director
Cooper Evoy, Associate Creative Director, writer
Amy Frisch, Managing Director, Head of Client Services
Erica Amadio, Account Supervisor
Kevin Skobac, Managing Director, Strategy
Elena Claro, Strategy Director
Peel Iceland
Magnus Magnusson, Co-Founder and Partner
Egill Thordarson, Co-Founder and Partner
M&C Saatchi Talk
Jane Boardman, CEO
Steve Kirk, Head of Consumer
Lauren Hunt-Morgan, Senior Associate Director
Laura Jones, Associate Director
Kaleigh Ross, Account Director
Pelikula
Allan Sigurdsson, Director
Hannes Thor Arason, Producer
SUMMARY
In 2022, travel was poised for a comeback. Up against big-budgeted competitors, tourism-dependent Iceland needed a low-cost, high-impact campaign to raise awareness heading into the new year. So when Mark Zuckerberg launched the Metaverse, Iceland introduced the “Icelandverse,” a parody film highlighting actual reality in Iceland. The video quickly racked up over 6 million views, doubled the engagement rate of Iceland’s previous record, and earned over 6 billion media impressions—leading Inspired by Iceland to declare the “Icelandverse” their most successful marketing campaign ever, just 10 days after the film’s launch.
