Business Iceland

SS+K *Lead Agency

Lenny Stern, Co-Founder and Partner
Stevie Archer, Executive Creative Director
John Swartz, Managing Director, Production + Operations
Rick Morrison, Associate Creative Director, writer
Benita Antony, Associate Creative Director, art director
Christian Colasuonno, Agency Producer
Amy Frisch, Managing Director, Head of Client Services
Erica Amadio, Account Supervisor
Kevin Skobac, Managing Director, Strategy
Elena Claro, Strategy Director

M&C Saatchi Group (UK) *Lead Agency

Peel Iceland

Magnus Magnusson, Co-Founder and Partner
Egill Thordarson, Co-Founder and Partner

M&C Saatchi Talk

Jane Boardman, CEO
Steve Kirk, Head of Consumer
Lauren Hunt-Morgan, Senior Associate Director
Lauren Jones, Associate Director
Kayleigh Ross, Account Director
Sam Sparks, Account Manager

Republik

Reynir Lyngdal, Director
Gudni Halldorsson, Editor
Hannes Fridbjarnarson, Producer
Vidir Sigurdsson, Director of Photography
Ragna Fossberg, Hair and Makeup
Eirikur K Juliusson, 1st Assistant Camera
John Ingi Matta, Gaffers
Hogna Jonsdottir, Production Assistant
Elma Lisa Gunnarsdottir, Costume
Ari Birgir Agustsson, Keyboard Build
Hreinn Beck, Keyboard Technology
Luis Asciano, VFX & Grade
Steinthor Jenni Sigurdsson, Graphic Animation

Pitch Hammer Music

Veigar Margeirsson, Musician
Olafur Darri Olafsson, VO Artist

As tourism rose in early 2022, so did competition. Visit Iceland needed an earned way to stand out from big-budgeted competitors. Interestingly, lockdown had also led to the ability to work anywhere—which meant over half of people checked email on vacation. So to help travelers unplug, Iceland launched “OutHorse Your Email.” A revolutionary service where Iceland’s horses type real out-of-office replies.