CLIENT
TherapeuticsMD
Kristen Landon, VP Marketing & Corporate Communications
Jennifer Salokar, Associate Product Manager
Brian Bernick, Co Founder and CEO
Mark Glickman, CEO
AGENCY
Maru Kopelowicz, EVP, Executive Creative Director
Craig Bishop, Creative Director
Peter Sherer, Creative Director
Anna Andreis, SVP Group Creative Director
Claire Stewart, Strategy Director
Liz Der, SVP Executive Account Director
Dana Markiewicz, VP, Account Director
Sam Weiss, Junior Copywriter
Cassie Powell, Junior Art Director
Mercedes Ward, Account DirectorLydia Dembert, Account Executive
Debbie Dunlap, SVP Executive Integrated Producer
Alexandra Nish, Producer
Eric Shober, Executive Producer
Sean Flanigan, Senior Digital Producer
Julia Brown, Associate Director, Project Management
iProspect
Erika Karas, Senior Account Director
Alex Redlin, Senior Manager
Rachel Perez, Associate Director
Lacey Tompkins, Group Director
Brittany Prough, Senior Associate
Mary Evanoff, Senior Manager
Ashley Steritt, Senior Manager
Weber Shandwick
Leah Wiseman, EVP Client Experience
Christiana Thurton, VP Client Experience
Asia Young, VP Client Experience
Gravy Films
Laura Murphy, Director
Brent Stoller, Executive Producer
Tanya Stephens, Line Producer
Carolina Aquino, Production Supervisor
Harley Wolitzky, Production Coordinator
SUMMARY
After a lifetime of being told their vaginas are a source of shame, women avoid having candid and direct conversations about their reproductive health, including birth control. So for the first time, Annovera, a vaginal birth control ring and its spokeswoman, Whitney Cummings, encouraged women to un-apologize for who they are and what they want from contraception.
We flipped the narrative around women's bodies and helped Annovera increase prescriptions by +28%.