AGENCY
Nick Coyne, SVP Brand Leader
Anna Hemker, Brand Leader
Sarah Caimotto, Associate Account Executive
Jane Goodman, EVP, Head of Brand Strategy
Eric Bruno, EVP, Head of Brand Strategy
Sean Gagnier, Senior Digital Marketing Strategist
Graham McCann, EVP, Executive Creative Director
Patrick Maravilla, Creative Director
Brandt Lewis, Creative DirectorJennie Hochthanner, SVP Head Of Production
Michael Albery, VP, Executive Producer
Autumn Hines, Executive Producer
SUMMARY
Consumer vehicle preferences had shifted. The once ubiquitous family vehicle, the minivan, was being passed over in favor of SUV’s by both consumers and automakers. And Chrysler Pacifica was no different. With lagging sales, the brand needed to find a way to re-engage consumers and reintroduce them to the Pacifica’s ingenious family-forward features. By tapping into trending social media and anti-influencer counterculture Chrysler Pacifica was able to rebuild relevance and drive sales upwards of 143%.
