CLIENT
9/11 Day
David Paine, CEO & Co-Founder
Jay Winuk, Co-Founder & Executive VP
Ryan Walls, Executive Director
Eric Paine, VP, Strategic Partnerships
AGENCY
Bas Korsten, Global Chief Creative Officer
Taras Wayner, Chief Creative Officer, North America
Jill Applebaum, Chief Creative Officer, New York
Rodrigo Maroni, Chief Strategy Officer, New York
Peepo David, Creative Director
Saedi Burke, Associate Creative Director
Victoria Radziunas, Strategy Director
Angela Barber, SVP Content Production, North America
Helder Santo, Managing Director
Alex Ikenberg, Senior Account DirectorChristopher Friedel, Senior Talent Manager
Paul Greco, Executive Director, Music & Sound
Christina Blanco, Associate Director, Business Affairs
Jennifer Ross, Business Affairs Manager
Object & Animal
Amber Grace Johnson, Director
Arseni Khachaturan , Director of Photography
Justin Benoliel, Executive Producer
James Cunningham, Executive Producer
Emi Stewart, Executive Producer
White House Post
Oliver Best, Editor
Lucia Villalta, Producer
Mike Roy, Lead Flame OP
Carmen Maxcy, Flame OP
Mathew McManus, Executive Producer
Yessian Music
Sound Lounge
Peter Holcomb, Partner - Audio Mixer
Rob Sayers, Senior Audio Manager
Dana Villarreal, Executive Producer, Commercial
SUMMARY
To take back 9/11 and transform a day of evil into the biggest National Day of Service in America, we inspired millions across the nation to act on one single day and rekindled the spirit of unity that arose after 9/11. We connected emotionally with the country, including younger generations who weren’t yet alive, motivating action through moving stories of survivors.
A record 38M deeds were recorded, conversation around 9/11 and unity amongst younger generations increased 70%, 3.8M people viewed the CNN special, and 3.5k placements across major networks.