Frito-Lay, Inc.

Caio Correa, Marketing VP
Briana Soria, Marketing Director, Doritos
Katherine Guarino, Marketing Manager, Doritos
Joseph Rickert, Brand Analyst, Doritos
Ashley Capps, External Communications Director
Lauren Creed, Senior Mktg. Manager, Doritos
Lindsey Smith, Associate Manager, Brand Comms
Rebecca Carls, DTC Ecommerce Senior Director
Carson Bursey, Social Media Analyst
Emma Quigley, Head of Music & Entertainment, ShakerMaker
Michael Monahan, VP, Music & Entertainment, ShakerMaker
Stacy Taffet, Marketing SVP

Netflix

Lexi Whelan, Marketing Partnerships, Manager, Strategy
Leanne Sawicki, Brand Partnerships, Brand Lead
Rhys Hillman, Marketing Partnerships, Manager, Creative
Alex Ficquette, Marketing Partnerships, Manager, Creative Producer
Bruno Frankel, Marketing Partnerships, Director, Strategy
Meg Smith, Marketing Partnerships, Director, Creative Production
Aarti Thiagarajan, Head of Brand Partnerships

Observatory *Lead Agency

Linda Knight, CCO
Stevie Laux, Creative Director
Jae Goodman, CEO/Founder
Brendan Shields-Shimizu, President, COO
Caroline Doyle, Head of Brand Team
Julie Reizes, Director, Marketing Communications & Creative Services
Schuyler Hunt, Associate Creative Director
Christian Silva, Associate Creative Director
Anthony Williams, Art Director
Omar Bustos, Head of Production
Chris Totushek, Executive Producer

Slap Global *Lead Agency

Doritos fights to maintain relevance and grow its share in a category driven by "newness." This case demonstrates the power of bringing audiences back in time to move the brand forward. Doritos has deep ties with the '80s, and Stranger Things is an ode to those years. Our partnership needed to excite people today while being true to our shared heritage. This is the story of how turning Doritos bags into the ticket for a 1986 music festival in the Upside Down became the ticket to increasing sales and share.