Applebee's

John Cywinksi, Brand President
Joel Yashinsky, Chief Marketing Officer
Heather Boyer, Director, Advertising & Partnerships
Melissa Hariri, Executive Director, Communications
Jerome Aguilar, Director, Media, Digital Marketing

Grey New York *Lead Agency

Lance Parrish, Executive Creative Director
Nadine Falco, EVP, Account Director
Jessica Bass, Creative Director
Talia Rapp, Creative Director
Talia Bradicich, Creative Director
Amanda Davis, Director, Innovation & Gaming
Mike Latshaw, Creative Director
Reed Buggie, Account Supervisor
Han Lin, Head Of Design
Matthew Hock, Creative Director
Samantha Kim, Designer
Lauren Friezo, Planning Director
Estie Wassner, Planner
Arie Andrews, Project Director
Jane Ertle, Senior Project Manager
Claire Hrusovsky, Associate Manager, Influencers
Marianna Tessello, Digital Producer
Javier Campopiano, Global Chief Creative Officer
Amy Jo Preisler, SVP, Account Director
Ryan McMahon, Data Strategist

Current Global

Shannon McGovern, SVP, Client Experience
Sara Koerner, Senior Manager

Initiative

Sujoy Roy, Sr. Group Director, Client Advice
Karyn Saldanha, Director, Communications Design

Townhouse

James McPherson, Chief Production Officer
Peri Brand, Executive Integrated Producer
Brooke Kaylor, Executive Producer
Madison Seely , Associate Integrated Producer
Leland Drake, Senior Music Producer
Natasha Howell, VP, Head of Talent
Nina Pratt, VP, Casting
Brian Safuto, Casting Director
Kim Kietz, Director Of Production

Hogarth

Audrey Bock, Content Producer
Thomas Brink, Videographer

As the largest CDR, arguably more dates happen at Applebee’s. If people aren’t going on dates, business suffers. Gen Z was hungry to date again but after years in isolation, they were out of practice. To help them back in the saddle, we developed wing sauce-inspired lip glosses to make kisses craveable, then launched with a custom make-out jam and the first-ever “date-able” music video, prompting viewers to slide into the cast’s DMs. The result? Gen Z fell more in love with Applebee’s, going on dates and recommending to friends.