AGENCY
Neal Arthur, Chief Operating Officer
Karl Lieberman, Global Chief Creative Officer
Marques Gartrell, Group Creative Director
Brandon Henderson, Group Creative Director
Brandon Pracht, Group Account Director
Tass Tsitsopoulos, Group Strategy Director
Nick Setounski, Head of Integrated Production
Rebecca Friedman, Art Director
Katie D'Agostine, Copywriter
Caleb Smith, Group Comms Planning DirectorJoe Owens, Designer
Angela Angela Bolliger, Freelance Designer
Kimberly Edwards, Executive Producer
Kristen Johnson, Executive Producer
Jane Lee, Producer
Karla Taveras, Production Assistant
Maria Gagliardi, Business Affairs Manager
Ronald Brown, Business Affairs Manager
Nikola Carouso, Associate Print Producer
Kaylah Burton, Social Stategy Director
Jonathan Irizarry, Social Stategy Director
Edward Hiraldo, Social Strategist
Jade Smith, Community Manager
Camille Cheeks-Lomax, Account Director
Mario Williams, Account Executive
Andrew Raine, Senior Strategist
Alysha Kishan, Strategist
Elaina Powless, Strategist
Eric Uzick, Comms Planner
Joanna Groom, Senior Project Manager
Sonia Bisono, Broadcast Traffic Director
Jacqueline Crane, Traffic Manager
Alma
IW Group
Burrell Communications
Narrative Media Group
SUMMARY
To innovate the McDonald's menu for a new generation, we looked to our fans for inspiration. Our campaign, Menu Hacks, put the fan's at the center by putting their creations on the McDonald's menu. We invited everyone to come play with their food, and infused the fun back to an iconic brand, all while not changing a single thing on the menu.
