Unilever

Mayra Azcona, Director Omni Shopper Marketing
Kim Anciulis, Shopper Marketing Manager
Andre Moore, Director Customer Development Strategy and Operations
Jayme Jansky, Head of Omni Shopper Marketing
Tiffany Daniel, Head of Health and Beauty Division - Customer Development
Agnieszka Piotrowska, Customer Business Manager
Shelagh Goncalves, Customer Business Manager
Caroline Huwitz, Customer Business Manager
Daniel Marughu, Customer Business Manager
Lindsay Rogers, Customer Business Manager

Arc Worldwide *Lead Agency

Tracy Slinkman, Account Director
Katie Yap, Account Supervisor
Katie McElligott, Creative Director
Kelvin Hill, Associate Creative Director
Beth DeBona, Strategy Director
Angela Orsini, Strategist
Genna Carlson, SVP, Account Director
Meghan McDermott, Senior Account Executive
Briana Caraballo, Senior Project Manager
Alma Klein, SVP, Creative Director
Lauren Elliott, SVP, Strategy Director
Susan Laesch, VP, Client Operations Director
Kristin Liguori, Associate Creative Director
Esther Tang, Designer
Sarah Hall, Senior Art Director
David Hood, Copywriter
Purvin Darbary, Senior Art Director
Brandon Mitchell, Junior Art Director
Justin McClure, Art Director
Sophia Presutti, Art Director
Erin Pearson, Associate Creative Director

Mindshare

Robbie Corrigan, Associate Director
Bryan Marek, Manager
Hannah Perlick, Associate

Captiv8

Holland Miller, Senior Brand Manager
Allison Spence, Manager, Business Strategy and Success
Rachelle Badalian, Associate Brand Manager
Bryce Adams, Senior Director, Partnerships

Beauty/Personal Care trips to CVS have been in decline, with Dove experiencing negative sales impact. So we uncovered how to align CVS’ and Dove’s beauty purposes in a unique and inspirational way that disrupted our shoppers’ usual health-oriented trip. Our Dove portfolio program, “Positively Real,” celebrated our shoppers’ real, unaltered beauty and was supported by a 360 omnichannel plan. Our results brought in +15% dollar sales lift for Dove’s total portfolio, proving our story was powerful. This program has been so successful, we’re currently working on a year 2 execution.