CLIENT
Kimberly Clark
Madeline Simmons, Brand Manager, Omnichannel Marketing
AGENCY
Emily Emrikson, Account Supervisor
Kristen Hinchey, Sr. Account Executive
Jeremy Ruiz, VP, Group Creative Director
Matt Stuyck, Creative Director
Tom Sleva, Sr. Project Manager
Shelly Schroedl, VP, Strategy
Katie McClanahan, VP, Client EngagementVicky Young, Producer
Terrence Holt, Motion Designer
Adam Whitehouse, Executive Creative Director
Thomas Hulett, Motion Designer
Nina Delise, Art Director
Marissa Vanecko, Junior Copywriter
Rogelio Gamez, Senior Art Director
Mindshare
SUMMARY
As parents of college students discover, household items that they forget to buy will often be “shopped” at Mom & Dad’s. We realized that our oversized packages at Sam’s Club are ideal for sharing by parents and their student, since each large pack has separately wrapped mini-packs inside. "The Big Split for College" encouraged parents to stock up for their college kids’ household needs by purchasing the premium Cottonelle and Kleenex brands they love themselves and splitting them with their student during that “shopping at Mom & Dad’s” moment.
