Mondelez

Steve McGowan, Head of Shopper Marketing
Anne Martin, Director, Shopper Marketing
Michelle Squillante, Operations Manager, Shopper Marketing
Katie Provenzano, Customer Marketing

VMLY&R Commerce *Lead Agency

Christina Ryan, Account Director
Katlyn Muller, Account Supervisor
Kristin Collins, Senior Account Executive
Jeremy Ruiz, VP, Group Creative Director
Lindsay Weinberg, Senior Art Director
Dena Hobbs, Associate Art Director
Josie Carrabine, Art Director
Gary Kelly, Creative Director
Maggie McKeon, Associate Creative Director
Nika Mikhaylov, Senior Copywriter
Amanda Bailey, EVP, Client Engagement

Albertsons Media Collective

Sara Fass, Senior Account Manager, Albertsons Companies

The challenge of lost sales and trips in the cracker category at Albertsons was an issue of relevance. Leveraging the growing trend of charcuterie boards (an Instagram-worthy way to entertain!) was a great way to serve the needs of our “Fancy-ish” Millennial shopper; those with fancy aesthetics but not fancy budgets. Charcuterie Boards from Mondelez, crackers paired with cheese and hummus made the solution that much more relevant, simple, affordable, and easy for Albertsons Millennial shoppers to purchase.