iShares

Alexander Craddock, Global Chief Marketing Officer
Monique Le, Head of iShares Americas Marketing
Robert Chedid, Head of iShares US Paid Media & Advertising
Ruthie Heller , Vice President Brand Activation Lead
Samantha Vlahos, iShares Associate, Digital and Social Lead
Nicholas McNiel, iShares US Marketing Associate, Advertising Lead
Chloé Yup, iShares US Marketing Analyst

DDB San Francisco *Lead Agency

Jenny Barthe, Strategy Director
Jo Cresswell, Creative Director
Sian Coole, Creative Director
Chris Park , Senior Art Director
Ty Kendig, Head of Business Leadership
Ben Wolan, Executive Creative Director
Rock Darlington, Group Executive Producer
Jesse Custodio, Senior Copywriter
Layne Steele Paddon, Account Director
Michael Goldstein, Head of Communications Strategy
Alexis Coulter , Head of Production
Steve Nathans, Creative Director
Sam Renbarger, Chief of Strategy
Ari Weiss, Chief Creative Officer
Logan O'Brien, Senior Copywriter
Eric Cruz, Executive Creative Director
Nicole Manicchio, Group Business Director
Madeline Dachs, Account Executive
Jessica Conway, Associate Strategist
Mark Hoffman, Production and Editorial Director (HB Films)
Brad English, Line Producer (HB Films)
John Beveridge, Executive Producer (HB Films)
Adam Marshall, Editor (Whitehouse/Carbon)

Mindshare (Un

Kimberley Murney, Director, Strategic Planning
Nicole Voorburg, Director, Strategic Planning
Ethan Hague, Director, Social Activation
Jacob Steinfield , Associate Director, Digital Activation
Darnell Dorce, Senior Associate, Strategic Planning

Edelman New York

Alma Rodriguez-Piscitello, Deputy Global Sector Lead, Financial Services
Guy King , Vice President
Myisha Moore, Vice President, Influencer Marketing
Timothy Quinn, Senior Vice President
Caleb Keime, Senior Manager, Influencer Marketing

60% of NBA players are rumored to go bankrupt, often based on short-sighted investments. Young investors were also risking their all in exciting short-term stock market gambles. We drafted the iShares Future Baller$, a team of five NBA-rookies, to take a stance against short-term investing and player bankruptcies. Our unexpected role models redefined what it means to invest like a baller and inspired our thrill-seeking young investors to play the long game. 'Long term investing is exciting' +76% iShares awareness +82% Purchase Intent +121% New Business +$1.1B