Molson Coors Beverage Company

Sofia Colucci, Global Marketing Vice Presiden
Katya Chen, Director of Marketing, North America
Lucy Bloxam, Brand Marketing Manager
Bob Vydra, Associate Marketing Manager

Mischief @ No Fixed Address *Lead Agency

Greg Hahn, Chief Creative Officer
Kerry McKibbin, President
Bianca Guimaraes, Executive Creative Director
Kevin Mulroy, Executive Creative Director
Jeff McCrory, Chief Strategy Officer
Alison Whisenant, Group Account Director
Will Dempster, EVP Content
Tanner Thompson, Senior Art Director
Dana Buckhorn, Senior Copywriter
Coleman Sweeney, Producer
Sam Crawford, Account Director

ICF Next

Jeremy Mullman, Partner, Director of Media Relations
Alanna Glass, Senior Director
Sam DeBoer, Director, Integrated Communications
Alyssa Ahern, Earned Media Relations Director

Honor Society

Julian Pugsley, Director
Megan Kelly, Founder/Managing Partner
Carlo Pilgrim, Head of Production
Peter Fitzgerald, Producer
Steve Bruno, 1st AD
Ed David, Director of Photography
Nell Tivnan, Production Designer
Ken Ono, Principal Talent

Cartel

Sophia Lou, Editor
Lauren Bleiweiss, EP
Andrea Norby, Assistant Editor:
Sarah Schachte, Producer
Chris Homel, Flame Artist
Scott Talbot, GFX Artist
Emily Avoujageli, HOP
Gail Butler, Producer

Forager

Bobb Barito, Sound Mix
Ali Webb, Executive Producer
Julianne Augustine, Sound Producer

ABInBev was set to launch Bud Light Next—a 0 carb beer in development for 10 years, which had the potential to forever change light beer—during Super Bowl 2022. Meanwhile Miller64 was facing a multi-year downturn that was getting faster. We had to restart our momentum but were dramatically outspent. So, we got scrappy and hired a mathematician to prove that—yes, 64 is smaller than 80. This simple math sparked a surge in awareness, sales velocity and impressions. We bead Bud Light Next at their own game—without a Big Game-sized investment.