Microsoft Xbox

Taylor Smith , General Manager, Xbox Brands & Advertisting
Jonathan Segall , Senior Group Manager, Xbox Global Marcom
Aaaron Travis , Integrated Marketing Communications, Halo Infinite

215 McCann *Lead Agency

Scott Duchon, Chief Creative Officer
Brad Meyers, Creative Director
Andy Holdeman , Associate Creative Director/Copywriter
Alper Kologlu , Associate Creative Director/Art Director
Whitney Ferris , Director of Integrated Production
Christine Hurty , Senior Producer
Nina Ulbrich , Senior Producer
Peter Goldstein , Business Director
Dylan Williams , Senior Account Executive
Brian Wakabayashi, Director of Strategy
Neile Weeks , Sr. Digital Producer
Alex Healy , Sr. Digital Producer
Mary Beth Barney , Director of Business Affairs
Patrick Meely , Account Director
Christopher Levy , Account Supervisor
Jenny Sussna, Account Executive
Julianna Alo , Integrated Marketing Communications, Halo Infinite

gnet Agency

Dave Moodie , Co-Studio Head
Andy Mitchell, Group Creative Director
Chris Dumont, Creative Director
Shelby Hill , Head of Production
Deva Neal , Supervising Producer

Carat

Sandy Constan , EVP Managing Director
jane Eun, VP Group Director
Chris Smith Smith , VP Director
Tiffany Jackson , VP Director
Ross Archer , Director National Video Investment
Kerry Doyle, EVP Content

Azenberg

Jarret Battisti, Director of Project Management
Paolo Catane, Project Manager
Christian Powell, Art Director
Jude Ambrosio , Strategy Director
Erik Schmmitt, Senior Creative Director
Nick Sidari , Senior Project Manager

For 20 years Xbox’s iconic hero the Master Chief stood for heroism. But in 2021, the world had enough superheroes. Heroism had evolved from individual to collective and from super-human to just human. To rekindle love for Halo, “Become” didn’t focus on the 7-foot-tall soldier, but instead on the stories of hope and humanity that make Chief’s heroics possible. Gamers literally put themselves behind Master Chief’s visor to show that Master Chief is all of us. “Become” gave the heroism new meaning and led to Halo’s biggest launch in history. ¦For 20 years Xbox’s iconic hero the Master Chief stood for heroism. But in 2021, the world had enough superheroes. Heroism had evolved from individual to collective and from super-human to just human. To rekindle love for Halo, “Become” didn’t focus on the 7-foot-tall soldier, but instead on the stories of hope and humanity that make Chief’s heroics possible. Gamers literally put themselves behind Master Chief’s visor to show that Master Chief is all of us. “Become” gave the heroism new meaning and led to Halo’s biggest launch in history.