CLIENT
Molson Coors Beverage Company
Anne Pando, Marketing Director
Alyssa Bush, Associate Marketing Manager
Rachel Dickens, Public Relations Director
AGENCY
Ben Wolan, Executive Creative Director
Oskars Trinitis, Associate Creative Director
Alex Fox, Associate Creative Director
Chris Serrano, Associate Creative Director
Kiska Howell, SVP, Group Account Director
Julie Crimmins, Account Director
Matt Blitz, Head of Production
Adine Becker, Executive ProducerEric Zuncic, Chief Strategy Officer
Tabor Theriot, Program Director
Cassie Sloma, Account Supervisor
Brian Vecchione, Producer
Milo Chao, Chief Strategy Officer
Andrea Diquez, Chief Executive Officer
Sandra Alfaro, President
Brian Winterton, Head of Studio
Dan LaVigne, 3D Designer
Chris Quinn, Talent Manager
David Axelbaum, Audio Engineer
M ss ng P eces
Dave Saltzman, Executive Producer
Josh Sussman, Producer
Golden LA
JSM Music
Joel Simon, CEO/CCO/Co-Composer
Jeff Fiorello, VP Executive Producer
Norm Felker, Sr. Producer
Andrew Manning, Sr. Producer
Edelman Chicago
SUMMARY
The Super Bowl is beer’s biggest day.
But AB-InBev, the most powerful brewer on Earth, blocked Miller Lite from advertising in the game. And spent $49.6 million to blast out ads about their beers.
We said "cool, hold our beer" and built a dive bar in the middle of the Metaverse instead.
The Meta Lite Bar earned 1.4 billion impressions and grew the brand ½ share—with a budget that’s 3% of what AB-InBev spent on a single ad.