Cleveland Clinic

Samantha Arth, Cleveland Clinic Senior Director, Advertising & Activation
Mary Beth Pate, Executive Director
Martha Makar, Marketing Manager
Amy Wollmann, Marketing Manager

MRM Detroit *Lead Agency

Jeff Cruz, EVP Chief Creative Officer
Teresa Nord, EVP, CX Strategy
Crystal Cross, SVP, Group Account Director
Corey Krause, Associate Creative Director
Rachel Burt, Senior Art Director
Jake Parrett, Senior Copywriter
Robin Coker, Senior Content Artist
Ginger Donel, Creative Director
Mark Rebhan, Chief Strategy Officer
Sue Riddle, VP Director, Creative Services
Pat Telesco, VP, Group Director, Integrated Production
Lauren Dutchik, Account Supervisor
Meg McPhee, Account Supervisor

Adcom Group

Craig Martin, Chief Growth Officer

December 2021 in Cleveland, OH COVID-19 Omicron cases were spiking, hospitalizations were at record levels, and Ohio governor Mark DeWine mobilized the Ohio National Guard to help relieve the hospital staffing strain. The caregivers, our superheroes of the pandemic, were exhausted, vulnerable, and needed help. We had to reach and activate a divided community. We had to get our pandemic caregiver heroes the help they needed. We turned one, simple full-page local newspaper ad into a modern day “bat signal” with one simple, yet powerful word... Help.