Molson Coors Beverage Company

Elizabeth Hitch, Senior Marketing Manager
Michelle Nagel, Senior Marketing Manager
Kelsey Ott, Associate Marketing Manager
Rachel Dickens, Public Relations Director

DDB Chicago *Lead Agency

Ben Wolan, Executive Creative Director
Dan LaVigne, Associate Creative Director, Design
Lane Hedler, Junior Art Director
Ken Bates, Junior Copywriter
Natalie Turner, Senior Producer
Kiska Howell, SVP Group Account Director
Raneen Onallah, Account Executive
Ethan Scott, Strategy Director
Abby Deyhle, Junior Strategist
Julie Crimmins, Account Director
Milo Chao, Chief Strategy Officer
Matt Blitz, Head of Production
Adine Becker, Executive Producer
Jillian English, Manager of Production Operations
Tabor Theriot, Program Director

Kaleidoscope

Bryan "BJ" Nendze, Sr Project Manager

Giannini Creative

Keith Handley, Retouching Artist
Kevin O'Connell, Executive Producer

Edelman

Light beer was in decline. And so was Miller Lite. The category added to the chaos with innovations that ran away from beer—engineering new flavors, subtracting carbs, and ditching beer entirely with their own seltzers. So Miller Lite doubled-down on its love of beer on National Beer Day with Beer Drops, a flavor enhancer that made beer taste beerier. The cheeky launch trolled the competition to earn Miller Lite 510MM impressions, 58% share-of-voice, and the segment’s biggest 1-week share growth in three years.