Zoetis

Jessica Normand, Senior Marketing Manager
Heather Campbell, Associate Manager of Creative Services
Jeannie Jeffery, Vice President

Colle McVoy *Lead Agency

Christine Fruechte, CEO
Jess Henrichs, President
Mike Caguin, CCO
Jenna Martin, VP, Group Account Director
Puja Shah, VP, Group Creative Director
Diana Quenomoen, Design Director
Casie Cook, Brand Strategy Director
Amanda Lane, Brand Strategy Director
Louie Calvano, Copywriter
Dylan Krenka, Art Director
Andrea Nelson, VP, Director of Project Management
Kerry O'Leary, Account Supervisor
Benjamin Sonntag, Director
Matthias Koenigwieser, Director of Photography
Cody Weigel, Senior Editor
Richard Beahm, Senior Copywriter
John Borchardt, VP, Broadcast
Kelsey Gunderson, Account Director
Bri Fonda, VP, Group Brand Experience Director
Emerald Swearingen, Senior Brand Experience Strategist
Josh Pribyl, Associate Media Director

The emotional bond between humans and horses is unlike any other. However, you’d never know it from the cold, scientific messaging that focuses on performance and siloed dimensions of health. We identified a unifying insight connecting equine veterinarians and horse owners around the reciprocity of care between horses and humans, which inspired an ambitious new campaign platform called Long Live the Horse. Our content and communications strategies boosted sales to outpace the category, close the market share gap with the industry leader, and helped horses live healthier, happier lives.