Domino's

Kate Trumbull, Senior Vice President - Chief Brand Officer
Maria Johnson , Manager, Advertising & Hispanic Marketing
Gabriela Del Cueto Luna, Specialist, Advertising & Hispanic Marketing
Art D'Elia, Executive Vice President, International
Paige Schaefer, Director of Advertising
Jenny Fouracre-Petco, Director, Public Relations and Charitable Giving
Danielle Stevens, Social Media and PR Specialist
Danielle Bulger, Lead Public Relations Manager
Jamie Ferguson , Digital Activation

WorkInProgress *Lead Agency

Matt Talbot, Partner & Chief Creative Officer
Kelly McCormick, Creative Director
D'Arcy O'Neill, Creative Director
Tom Oubre, Senior Copywriter
Celeste McKeon, Senior Art Director
Alex Berry, Art Director
Tyler Burton, Copywriter
Stafford Bosak, Partner_Production
Molly Schaaf, Director of Video Production
Rachel Noonan , Executive Producer
Dan Corken, Director of Interactive Production
Alex Guerri, Partner_Account + Strategy
Evan Russack, Partner_Account + Strategy
Sally Kubancik, Director_Account + Strategy
Ashley Su, Supervisor_Account + Strategy
Harold Jones, Partner_Technology + Operations

Tipping your pizza delivery driver is a practice as old as pizza delivery itself, but in the midst of a historic labor shortage, there simply weren’t enough drivers to tip—or deliver pizzas. So we turned to a group who already had the skillset to deliver for Domino’s, our carryout customers, and tipped them $3 for doing what they already do well—delivering their own pizza to themselves. The simple act of rebranding a $3 coupon resulted in 2.2 billion earned media impressions and carryout same-store sales growth of 14.6%.