Movember

Dan Cooper, Director of Global Innovations
Tom D’Souza , Global Innovation Manager
Tomasz Pozniak, Innovation Coordinator
Briony FitzGerald, PR Manager

MRM NY *Lead Agency

Ronald Ng, Global Chief Creative Officer
Harsh Kapadia , EVP Chief Creative Officer
Ronnie Ting , SVP Head of Design and Experience
Jesse Potack, EVP Executive Creative Director
Sascha Piltz Piltz, SVP Group Creative Director
Jeff Carvalho , Cultural Anthropologist
David Maietta, Associate Director of Technology
Tina Braun , SVP Group Account Director
Kathleen Diamantakis, EVP Chief Strategy Officer
Ben Dayton , Associate Director of Strategy
Courtney Pozzi , Senior UX Designer
Kelsey Bassini , Senior Designer
Colleen Brach, Senior Copywriter
Vic Parizzoto, Senior Art Director
Yashahree Samant, Copywriter
Victor Tafro, Senior Developer
Rachel Max , Director of Art Production
Cynthia Lin , Digital Producer
Sam Milgrim, Senior Film Producer
Andrew Bryson , Management Supervisor
Nolan Grumley , Chief Financial Officer
Lance Weiss, Senior Copywriter
Adair Smith, Senior Social Strategist
Sydney Bugg, Global Communications Manager
Jenna Silverman, VP, Strategy Director

MISHKA NYC

Greg Rivera , President
Mike Jones, Illustrator

The Lede Company

Versus

Justin Barnes, Creative Director
Rob Myers, Executive Producer
Steven Lambiase, Producer
Doug Escamilha, Animation
Tim McKee, Animation

Testicular cancer is the most common cancer among young men but 62% of those at risk don't know how to check. To get men in the habit of routinely checking, each month they checked on their Non-Fungible Testicles they unlocked a bonus trait. “Non Fungible Testicles” coupled the preciousness of one's own pair with the precious value of an NFT. We saw a 57% engagement rate with our NFT purchasers, a 22% increase in conversation of Movember YoY and reached 1B people through earned impressions.