AGENCY
Ronald Ng, Global Chief Creative Officer
Harsh Kapadia, EVP, Chief Creative Officer
Kathleen Diamantakis, EVP, Chief Strategy Officer
Jesse Potack, EVP, Executive Creative Officer
Sascha Piltz, SVP, Group Creative Director
Rebecca Kluin, SVP, Global Brand Account Director
Taylor Siegel, Management Supervisor, Global Commerce Business Leadership
Adair Smith, Senior Social Strategist
Lisa Goldberg, VP, Social Strategy Director
Julia Soares, VP, Director of Project ManagementAmy Herzog, SVP, Strategy Director
Jeff Carvahlo, Cultural Anthropologist
Highsnobiety
Candice Grevious, Manager, Activations
Chloe Snower, Branded Producer
Alexis Edevbie, Talent Relations
LaForce
SUMMARY
More than half of Americans have been attacked on social media, turning our phones into portals to hate. So we took the most iconic flip phone of all time – the Motorola razr – and gave people experiencing hate the power to #HangUpOnIt. Using the language of social, we armed people to shut down hundreds of types of hate through customized GIFs created from influencer content. With 40.6M GIF views and 2.1M GIF engagements, we effectively engaged people to shut down hate while helping razr find new relevance.
