Spanx, Inc.

Kim Jones, CEO
Kiana Miree, Chief Merchandising Officer
Cricket Whitton, Chief Growth and Digital
Karen Robbins, Senior Brand Manager
Lisa Kulson, Creative Director
Leslie Slavich, General Counsel / Legal
Lauren Hauther, PR Director
Wendy Hanson, Sr. Design Director of Product Innovation
Sachia Miesse, Head of Creative Operations/Creative Services
Sophie Loghman, Director of Organic Social
Nadina Bourgeois, Director of Acquisition
Kelly Goldston, VP Growth E-Comm
Olga Berezdetskaja, Controller
Michael Delgaudio, Senior Legal Counsel

GUT Advertising *Lead Agency

Anselmo Ramos, Co-Founder & Creative Chairman
Ricardo Casal, North America CCO & Global Partner
Juan Javier Peña, North America CCO & Global Partner
Carmen Rodriguez, Managing Director, Global Chief Client Officer & Partner
Fernando Ribeiro, Global Chief Strategy Officer & Partner
Joselyn Bickford, Head of Account Management
Bruno Mazzotti, Executive Creative Director
Dean Paradise, Executive Creative Director
Guido Fusetti, Head of Art
Lauren Cooper, Creative Director
Cara Johnson, Creative Director
Rachel Fund, Copywriter
Clara Lvoff, Art Director
Daphne Lefran, Content Copywriter
Maria Fernanda Perez, Senior Strategist
Monique Beauchamp Estrella, Group Account Director
Veronica Perez, Account Supervisor
Claire Golden, Account Executive
Renata Neumann, Head of Production
Jack Cutler, Executive Producer
Rosa Cubas, Digital Strategy Director
Junia Parodi, Director of Creative Operations
Vanessa Rodriguez, Project Manager
Tarahgee Morris, Junior Content Copywriter
Daniel Pastor, Designer

Spanx is the shapewear pioneer, they disrupted and created their own category but as the brand evolved to compete in the fashion universe, it faced the task of making people realize they’re more than shapewear. The white pants you can underthink represented Spanx’s best opportunity to position itself as a fashionable yet functional brand. Spanx’s campaign was as disruptive as The white pants you can underthink and as a result the collection sold out in half of the predicted time.