MasterCard

Raja Rajamannar, Chief Marketing & Communications Officer & President, Healthcare
John McDonald, SVP, Brand Strategy, Digital & Advertising
Judy Vigiletti, Vice President, Global Brand Strategy & Innovation
Patrick Larsen, Manager, Brand Strategy & Innovation

McCann NY *Lead Agency

Veronica Bertran, Chief Client Officer McCann North America
Oriol Bombi, EVP Global Strategy Director
Sean Bryan, Co-Chief Creative Officer, North America
Pierre Lipton, Co-Chief Creative Officer, New York
Shayne Millington, Co-Chief Creative Officer, New York
Tom Murphy, Co-Chief Creative Officer, North America
Dayo Ajayi, VP Account Director
Nathy Aviram, Chief Production Officer
Chad Baker, SVP Group Creative Director
Jacob Bakkila, Creative Director
Shelley Bowcher, SVP Group Account Director
Mat Cunnell, SVP Executive Account Director
Katie Davis, Senior Art Director
Pebble Goh, SVP Group Creative Director
Julia Grasso, Social Account Director
Katie Henry, Integrated Producer
Andrew Hajjar, Creative Director
Aaron Kovan, Head of Production
Artur Lipori, VP Creative Director
Gong Liu, Creative Director
Cassie Maack, Social Strategist
Jeremy Miller, EVP, Global Chief Marketing & Communications Officer
Judi Nierman, SVP Executive Producer
Danielle Noto, SVP Group Strategy Director
Liz O’Connor, Producer
Victoria Park, Director of Communications
Ryan Paulson, SVP Group Creative Director
Kim Price, VP Social Strategy Director
Eduardo Quadra, Creative Director
Caro Rebello, VP Creative Director
Katie Reynolds, Account Supervisor
Ethan Schmidt, SVP Group Creative Director
Reid Tuomala, Account Supervisor
Francisco Valenzuela, Creative Director
Jamie Winner, SVP Head of Social & Digital Strategy
Caprice Yu, EVP Global Creative Director, New York

Ketchum

Carat

Armstrong Partnership

Everyone is trying to innovate for the masses, leaving out groups of people whose basic needs aren’t even being met. The implications of non-accessible products say, “this world isn’t for you”. In a world focused on moving forward, innovation that leaves people behind isn’t innovation at all. Touch Card is an accessible system of cards from Mastercard with cut-out notches that allows anyone to identify their payment cards apart. Touch Card and the accompanied campaign set a new standard to create a more inclusive world for often overlooked communities.