CLIENT
eos Products
Soyoung Kang, Chief Marketing Officer
Carley Caldas, VP Brand Marketing and Media
Laura Bierbaum, VP Public Relations and Corporate Communications
Kirby Cella Reynolds, Senior Brand Manager, Content and Social Media
Kelsey Newberry, Director Brand Media & Marketing
AGENCY
Mischief @ No Fixed Address *Lead Agency
Greg Hahn, Chief Creative Officer
Bianca Guimaraes, Executive Creative Director
Kevin Mulroy, Executive Creative Director
Dana Buckhorn, Senior Copywriter
Tanner Thompson, Senior Art Director
Jeff McCrory, Chief Strategy Officer
Kerry McKibbin, PresidentNimisha Jain, EVP of Strategy Director
Tyler Harris, Group Account Director
Diana Baran, Account Director
Sam Crawford, Account Director
Deven Sportelli, Account Executive
Brittany Dow, Strategy Director
Oliver McAteer, Director of Development
Will Dempster, EVP Production
Kevin Tian, Editor / Color / VFX
SUMMARY
eos (evolution of smooth) wanted to revolutionize the dated shaving category and capture a new generation of young women. Polite, precious and utterly unhelpful, the category was ridiculously disconnected from a woman’s shaving reality.
So, eos set out to get real about shaving and hair…everywhere. All inspired by what women actually need - on-going, honest, raw, fun, and useful conversations about shaving.