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Pedigree, Nutro, IAMS Cat, IAMS Dog, Temptations
Extend A Paw: Mars Petcare at Walmart

RAN IN: United States

CLIENT
Mars Petcare

Alicia Wieburg, OMNI Marketing Manager Walmart
Nikki Mansch, Walmart Cat & Treats Portfolio Growth Manager
Andrea Frey, Walmart Sr. Portfolio Growth Manager- Dog Main Meal

AGENCY
The Mars Agency *Lead Agency

Christy Young, Director, Customer Development
Chris Long, Creative Director
Diane Bollig, Director, Client Leadership
Jessica Ashburn, Senior Art Director
Chris McKenna, ACD/Sr. Copywriter
Jordan Dixon, Art Director
Austin Schwartz, Project Manager


MediaCom

Amy Wu, Associate Director, Shopper Media


Walmart Connect

Brooke Stover, Team Lead
James Winter, Partner Manager
Brent Matsuo, Art Director
Anna Spagnolo, Campaign Manager
Deepika Kancherla, Advanced Analytics Specialist


Greater Good Charities


SUMMARY

Mars Petcare set out to improve performance in the Pet Category at Walmart while also driving brand sales. The program was an omnichannel campaign that extended Walmart’s initiative to fight human hunger to include pets. It successfully inspired cause-minded shoppers to buy Mars Petcare brands at Walmart by tying every purchase to a meal donation for a hungry pet. Between 8/2/21 and 9/30/21, Walmart’s Pet department’s overall revenue grew 11% year over year and Mars Petcare saw a 14.8% incremental sales lift, while donating 2.5 million meals to pets.

CASE VIDEO


Language: English