AT&T

Val Vargas, SVP of Advertising & Retal Marketing
Jeni Bell, SVP of Broadband Sales & Marketing
Marc Burns, VP of Advertising
Jennifer Boyonovsky, VP of Marketing
Sujei Sierra, Director of Advertising
Kaitlyn Motycka, Lead Manager Digital Advertising
Kelly Register, Director of Channel Marketing
Suzy Aivazian, Media Director
Whitney Keeble, AVP, Communications & PR
Sarah Pierce, Director of Communications & PR
Melissa Smith, AVP Comms Strategy
Frank Viola, Communications Director

BBDO Los Angeles *Lead Agency

Matt Miller, Chief Creative Officer
Julien Lemoine, Managing Director
Tim Millar, Head of Strategy
Dion Aralihalli, EVP, Senior Director
Rebecca Wojcicki, VP, Account Director
David Povill, Executive Creative Director
David Cuccinello, Executive Creative Director
Nate Pouley, Account Supervisor
Julie Collins, Executive Producer
Larry Hill, Sr. Comms Planner

Dieste *Lead Agency

Abe Garcia, Chief Creative Officer
Benjamin Hara, Group Creative Director
Beatrice Sagaria Rossi, Group Account Director
Mike Marinero, Account Director
Leonor Tovar, Account Planner

Critical Mass

Jen Goldberg, Head of Strategy
Shannon McEvoy- Halston, Omnicom Strategy Lead- Fiber
Matthew Levine, VP Account Director
Kira Sullivan, Account Director
Frank Dattalo, Executive Creative Director
Will Danilow, Creative Director

Hearts & Science

Brian Diamond, Executive Director, Strategy
Adam Block, Senior Director, Strategy
Jeff Fisher, Director, Digital Strategy
Kaila Roti, Executive Director, Branded Entertainment
Veronica Lech, Director, Branded Entertainment

Edelman

Kristen Hoy, SVP
Jocelyn McCanles , Creative Lead

KERN

AT&T Fiber set an aggressive objective: +585K net adds in 6 months (+20% YOY)—a significant challenge given the ‘cooling’ of the category and softening demand post-pandemic. This, compounded with being a hated category, required us to flip the playbook of chest-beating like ‘best,’ ‘most,’ and ‘fastest’ on its head. AT&T focused on a consumer-first narrative, resulting in 605K net adds (+25.5% YOY) and reversed negative perceptions dramatically in just months. Our ‘Gigillionaire’ campaign reimagined what’s possible for a telco and penetrated pop culture with over 4 Billion earned impressions.