Pearson Education

VMLY&R *Lead Agency

Lara O'Shea, CSO Hudson Rouge (a VMLY&R agency)
Emily Sander, Executive Creative Director
Gretchen Menter, Group Creative Director
Perle Arteta, Creative Director
Jwala Gandhi, Connections Director
Pam Pietrowski, Executive Producer Integrated Production
Kyle Nutter, Copywriter
Chrissie Mealy, Managing Director, Connections
Kevin Kwan, Group Director, Innovation & Data
Andrew Delf, Account Director
Maria Tellez, Program Manager
Carlos Baer, Executive Director, Integrated Content EMEA
Chris Furse, Chief Client Officer
Nthabi Kamala, Strategist
Jennifer Kohl, Executive Director, Head of US Media Connections
Jessica Ferguson, CS Designer
Nyaira Gibbs, Art Director
Lynnsey Rijos, Connections Director
Samantha Fischetti, Associate Connections Director
Tatyana Burtman, Senior Production Business Manager
Erin West, Manager, Innovation & Data
Leah Ramos, Senior Analyst, Innovation & Data
Isa Volinsky, Associate Strategy & Insights
Abby Roche, Connections Manager
Aliza Roth, Senior Art Director
Caleb Newberg, Associate Design Director
Isabela Gladston, Associate Connections Manager
Allie Kelly, Manager
Rachel Grossman, Supervisor
Terri Curry, Engagement Manager
Carol Doms, Research Specialist
Aliki Torrence, Business Development Associate
Lauren Hensley, Director, Innovation & Data
Adam Jones, Group Director, Innovation & Data
Dan Pereira, Executive Director, Commerce
Abby Salazar, Senior Connections Manager
Olivia Noel, Commerce Insights Associate
Gideon Maier, Global Client Partner

Inca

Imposter

Sergi Castellà, Director

Whitehouse Post

Pearson+ needed to increase subscriptions by building brand awareness and interest — to become students’ preferred education partner. We succeeded by showing that with Pearson+ students can find their learning flow — and gain the headspace to fall back in love with learning. The highly effective “This is You Learning” campaign drove 58.2% increase in iOS downloads. Through generating buzz for Pearson+ where Gen Z spend the most time, brand social buzz increased +40%, and Google searches increased +26%. And cost per conversion improved 33.6%.