California Public Utilities Commission

Erik Johnson, Analyst, Metered Energy Efficiency and Emerging Programs
Hal Kane, Supervisor, Energy Efficiency Emerging Trends

DDB San Francisco *Lead Agency

Jo Cresswell, Creative Director
Sian Coole, Creative Director
Ty Kendig, Head of Business Leadership
Ryan Bentivegna, Account Director
Layne Steele Paddon, Senior Account Director
Sam Renbarger, Head of Strategy
Olivia Belda, Associate Producer
Shelby Kennedy, Account Executive
Chris Merchant, Senior Project Manager
Sihang Chen, Designer
Eric Cruz, Executive Creative Director
Ben Wolan, Executive Creative Director
Alexis Coulter, Head of Production
Dustin Levine, Senior Producer
Amy Rodier, Senior Digital Producer
Christina de la Cruz, Art Director
Eric Molina, Copywriter
Jenny Barthe, Strategy Director
Beatrice Ferro, Jr. Art Director
Oskars Trinitis, Associate Creative Director
Carlos Savage, Associate Creative Director
Heather Bernard, Integrated Producer

OMD (United States)

Matt Van Dalsem, Executive Director, Integrated Media Planning
Winter Shah, Director of Integrated Media Planning
Brian Starks, Associate Director, Integrated Media Planning
Kendra Richard, Associate Manager, Integrated Media Planning
Trevor Hickey, Associate Director, Digital Activation
David Pantorilla, Senior Associate, Digital Activation
Dale Ross, Associate, Digital Activation
Christopher Do, Associate Integrated Planning

DDC

Michael Shue, Executive Vice President
Kevin Wise, Senior Associate Vice President
Laura Rosenthal, Associate Vice President
Cassandra Praino, Associate

Alma DDB

Maria Carolina Reimpell, Group Business Director
Alberto Calva, Creative Director
Sabrina Paz Riesgo, Producer
Patrizia Medina, Project Manager

Situation:Heat wave–related power outages can cost California around $2B in damage every year and are the number one weather condition killing vulnerable residents. Multicultural Californians are disproportionately affected. Summer 2022 was expected to bring the hottest weather in a century. We had to act. Idea: We devised a highly reactive crisis response plan that put the power to prevent outages into the hands of Californians. Results: With 95% of people aware of Flex Alert events taking action, we achieved zero power outages, vulnerable lives uninterrupted, and $2B damage prevented.