The New York Times

David Ruben , Chief Marketing and Communications Officer
Amy Weisenbach , SVP, Marketing
Laura Forde, VP, Marketing Creative
Janis Huang, VP, Marketing and Media Strategy
Blair Ecton, Director, Project Management
Chanelle Kalfas, Head of Brand Marketing
Brenna King Schleifer, Managing Director, Audience Insights
Lyndsey De Carolis , Director, Brand Marketing
Iain Newton , Brand Strategy Consultant
Jessica Worthington, Director, Media Strategy
Jordan Jacobson , Associate Creative Director, Brand Marketing
Peter Lauer , Director, Media Strategy
Janelle Whitehurst, Project Manager
Brenda Hutchings, Head of Photo and Art Buying, Marketing
Taylor Gandossy , Associate Creative Director, Brand Marketing
Stina Smith , Creative Director, Brand Marketing
Monina Velarde, Senior Art Director, Brand Marketing
Sabena Gupta, Director, Brand Strategy & Marketing
James Perkins, Senior Manger, Brand Marketing
Isabelle Ambler, Manager, Brand Marketing
Perrine Pavageau, Senior Manger, Project Management

Droga5 *Lead Agency

David Droga, Founder
Toby Treyer - Evans, Executive Creative Director
Laurie Howell , Executive Creative Director
Nick Maschmeyer, Head of Strategy
Harry Roman Torres, Co- Chief Strategy Officer
Tim Gordon, Co - Chief Creative Officer
Julian Cheevers, Group Account Director
Tom Gibby, Strategy Director
Susie Nam, CEO, Americas
Scott Bell , Co-Chief Creative Officer
Courtney Russel, Co-Head of Account Management
Ruben Mercadal , Co-Head of Film/Content Production
Colleen Leddy , Chief Engagement Officer/ Co-Chief Strategy Officer
Keir Moreano , Brand Transformation Lead/Group Strategy Director
Justin Schneider, Group Communications Strategy Director
Carmen VonPatterson, Strategy Director
Lea Mastroberti, Executive Group Account Director
Samantha Deevy , Group Communications Strategy Director

From 2016–2021, The Truth Is campaign established a compelling emotional message that allowed The New York Times to push back against the rising mistrust of the media and meet shifting consumer news consumption preferences head on. The campaign essentially paved the way for emotionally-led storytelling around the subscription market for the entire journalism industry, resulting in category leading results in key perceptions. Lastly, it contributed to a 321% increase in digital subscribership— helping the enterprise accomplish our goal to grow subscription revenue by 50%.