CLIENT
Center for Audit Quality
Amy O’Connor, Vice President of Stakeholder Engagement & Communications
Zlatana Alibegovic, Director, Stakeholder Engagement
Cindy Zhang, Marketing Manager
Michael Hyde, Senior Manager, Art and Design Director
AGENCY
Carlos Alcazar, Managing Partner
Ariana Solis Gomez, SVP, Group Account Director
Kristina Brown-Watts, Group Account Director
Tom Gilmore, Executive Creative Director
Jennifer Cox, Director of Strategy & Planning
Shalane Barrett, VP, Group Media Director
Humberto Martinez, Director of Social Media
Patricio Silva, Art Director
Isabella Alcazar, Project Manager
Lucy Douriet, Media DirectorAlexandria Walker, Social Community Manager
Blaire Mann, Manager, Social & Digital Media
Alicia Austion, Account Director
Olivia Blackwell, Account Executive
Catherine Ford, Designer
Joanna Harvey, Digital Media Director
Christian Williams, Media Director
Alipes, Inc.
Lakesha Pichler, Account Director
Jason Tennis, Creative Director
SUMMARY
Fewer Black and Hispanic students pursue accounting because they think it’s dull or they lack the skills to succeed. Students want to hear how their career will serve them, not the other way around. To make accounting appealing by focusing on the lifestyle it offers and featuring diverse accountants to resonate with students, we launched the Accounting+ online resource hub, digital paid media, creative, organic social, and email aligned with students’ educational journey. The results? 423 million impressioJust FYIns, 1 million website visits, and 8,000 subscribers in just nine months.