CLIENT
Taco Bell
Sean Tresvant, Chief Brand Officer
Ashley Prollamante, Sr. Director, Brand Creative
Amanda Barbosa, Sr. Manager, Brand Creative
Nicole Weltman, Head Of Social
AGENCY
Matt Matzen, Group Account Director
Stephanie Kohnen, Creative Director
Lauren Murphy, Social Strategy Director
Sara Singh, Associate Strategy Director
Chip Herter, VP, Music Director
Paul Roy, Executive Producer
SUMMARY
Taco Bell announced the discontinuation of Mexican Pizza, causing swarms of fans to flood the brand with demands the product come back. They did everything they could, from petitions to funerals, to get it back. One of the biggest fans was Doja Cat, who organically tweeted the brand threats demanding the pizza back. Instead of ignoring it, we turned Doja into the voice of the people, serving as an unlikely brand ambassador who rallied Mexican Pizza fans around its return, eventually leading to a 1220% increase in Mexican Pizza sales.
