Oscar Mayer

Jess Vultaggio, Vice President Marketing & Head of The Kitchen @ Kraft Heinz North America
Andrew Louie, VP, General Manager - Oscar Mayer
Jenna Thornton, Director, US Communications & Public Relations - Kraft Heinz
Abby Allsop, Senior Associate Brand Manager - Kraft Heinz
Lindsey Ressler, Senior Analyst, Brand Activation - Kraft Heinz
Megan Magnuson Lang, Associate Director, Marketing - Kraft Heinz

Johannes Leonardo *Lead Agency

Julia Neumann, Chief Creative Officer
Jeph Burton, Group Creative Director
Hunter Hampton, Group Creative Director
Maria Perez, Head of Production
Brett Fisher, Group Executive Producer
Elektra O'Malley, Group Account Director
Emily Garvey, Group Strategy Director
Haley Derrah, Strategy Director
Megan Piro, Head of Communications Strategy
Melusi Mhlungu, Creative Director
Amanda Younger, Creative Director
Christina Hillman, Senior Designer
Taryn Waldman, Senior Producer
Jordan Dodson, Senior Copywriter
Peter Burgwald, Account Director
Jocelyn Choi, Account Supervisor
Joel Bebassa, Account Supervisor
Eddy Cao, Account Manager
Charley Cobbin, Communications Strategy Director
Alesa Blanchard-Nelson, Business Affairs Manager
Cindy Gines, Business Affairs Associate Director
Jonathan Skewes, Account Supervisor
Sebastian Lizarazo, Senior Communications Strategist
Elizabeth Hess, Head of Agency Brand
Kimberly Lupo, Director of Public Relations
Nana-Saa Kessie, Public Relations Associate

Starcom United States

Zeno Group

Giant Artists

How do you get millennials to buy bologna again after a decades-long decline from the brand that has long been synonymous with it? By modernizing a nostalgic habit true to the product to hijack the purchasing behavior of this generation on Amazon. We created a must-have “bologna” facial mask, dropped it on Amazon, and stirred up buzz to drive people there. The Amazon algorithm served up edible bologna, resulting in a 122% YoY increase in sales of Oscar Mayer bologna (highest in a year) on Amazon and 1.35M impressions.