CLIENT
The Procter & Gamble Company
Marc Pritchard, Chief Brand Officer
Yea Yun Chow, Senior Director, Brand Building Innovation & Communication
Janet Luong, Senior Brand Director
Stephanie Wong, Director, Media
Paul Chick, Director, Production
AGENCY
Tom Morton, Global Chief Strategy Officer
Gabriel Cheung, Global Executive Creative Director
Xavier Teo, Group Executive Creative Director
Leah Alfonso, Creative Director
Meghann Mackenzie, VP, Executive Strategy Director
Ashley DAmour, Group Strategy DirectorTiffany Rolfe, Global Chief Creative Officer
Woohyun Lim, Art Director
Maya Shaddock, Copywriter
Nathalie Tigua, Copywriter
Linda Yang, Copywriter
Samuel Kim, Designer
Esther Lee, Designer
Aaron Harridge, Strategy Director
Amanda Wu, Director of Marketing Sciences
Clinton Wong, Director of Marketing Sciences
Jo Hayes, Director of Marketing Sciences
Preeti Nadgar, Executive Director, Connections
Daniel Morosi, Group Director, Media & Connections
Sonal Heda, Executive Producer
Satoko Iinuma, Executive Content Producer
Carol Powley, Executive Content Producer
Greg Netter, Senior Content Producer
Rosie Ollero, Senior Content Producer
Nichelle Sanders, Managing Director, Client Services
SUMMARY
As a part of Procter & Gamble’s ongoing efforts to address racial bias, P&G’s latest integrated campaign, “The Name,” showcases the importance of names, and demonstrates how meaningful gestures — like the simple act of learning someone’s name — can create a greater sense of belonging for the AAPI community in America.