E&J Gallo

Courtney O'Brien, Senior Director, Marketing
Alex Keyes, Senior Brand Manager
Jennifer Pentes, Senior Manager Marketing Planning
Alicia Elsholz, Insights and Analytics Manager
Jayce Treible, Director Brand Insights and Strategy
Jessica Johnson, Brand Manager
Jessica Reiter, Senior Director, Commercial Insights & Strategy
Jenny Hastings, Manager, MarComm Strategy and Planning
Carmen-Maria Navarro, Senior Director Marketing Communications
Jess Hetzel, Brand Manager
Vivek Bellore, Vice President Planning and Media
Stephanie Gallo, Chief Marketing Officer

Ogilvy & Mather *Lead Agency

Jared Gruner, Head of Strategy
Madeline Gore, Senior Strategist
Lisa Bright, Chief Creative Officer
Kate Desmarais, Creative Director
Marina Arnone, Creative Director
James Hidden, Managing Director
Seng Rimpakone, Executive Producer
Angelica Rincon, Account Supervisor

UM

Shannon Stegner, SVP, Group Partner
Robin Goldbaum, Manager, Portfolio Management
Siwei Luo, Partner, Portfolio Management
Yael Pineda, VP, Group Partner
Brynn Chavez, Associate, Portfolio Management

BCW

Rachel Hopkins, EVP, Brand Solutions
Chris Console, EVP, Brand Solutions
Heidi Donato, EVP, Brand Solutions
Wendy Tursi, VP, Brand Solutions
Alejandra Arias, SAE, Brand Solutions

Clos du Bois was struggling to recruit younger drinkers for two reasons. One, it was just another boring Chardonnay. Second, Chardonnay has an image problem: society thinks of it as an old person’s wine. We chose to embrace that reputation. Through our campaign, we helped destigmatize aging by celebrating badass, older people who love Chardonnay. Our effort won over younger and older audiences, and reversed a three-year decline by growing volume by 16.6%.