You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
X
2023 FINALIST DATA-DRIVEN / MEDIA UNITED STATES
The Trade Desk
Because The Open Internet Matters
RAN IN: United States
CLIENT
The Trade Desk
Ian Colley, Chief Marketing Officer, EVP
Mike Medeiros, GM, Brand Planning
David Godycki, VP, Brand and Creative
Anna Sayre, Sr Director, N. America Brand Marketing
Shana Hale, Executive Creative Director
Evan Lambert, Creative Director
Lauren Wilson, Sr Director, Digital Marketing
James Lavallee, VP, Global Marketing
Jeff Kerestes, Director, N. America Digital Marketing
Eric Aldama, Senior Copywriter
Melinda Zurich, VP, Communications
Andrew Delaney, Director, Social Media
Peter Harmelin, Senior Copywriter
Kristin deNeeve, Senior Art Director
Christine Gallagher, Director, Brand Marketing
Lindsay Rice, Sr Manager, Global Marketing Campaigns
Alex Morris, Sr. Video Editor
Nick DeSantis, Senior Art Director
Ivan Sikic, Director, Production
Nicolas Bebout, Sr. Manager, Production
Cassie Crosby, Manager, Production
Daniela Raciti, Manager, Social Media
Melissa Hutter, Director, Marketing Research and Insights
Thom Caughlin, GM, Creative Operations
Christina Jaffe, Director, Creative Operations
Eric Aldama, Sr. Copywriter
Denis Maloy, Lead Associate Account Director
Dana Ryoo, Trading Analyst
Brian Smilowitz, Director of Trading
Brian Yu, Senior Revenue Operations Analyst
Thomas Fergus, Lead Associate Trading Director
Kerianne Stiene, Director Accounts
Jacquie Gordon, Manager, Performance Insights
Erica Wintermuth, Director, Digital Experiences
Kat Williams, Senior Associate, Digital Experience
Brooke Westfall, Creative Director, Brand Studio
AGENCY
The Trade Desk *Lead Agency
Ian Colley, Chief Marketing Officer, EVP
Mike Medeiros, GM, Brand Planning
David Godycki, VP, Brand and Creative
Anna Sayre, Sr Director, N. America Brand Marketing
Shana Hale, Executive Creative Director
Evan Lambert, Creative Director
Lauren Wilson, Sr Director, Digital Marketing
James Lavallee, VP, Global Marketing
Jeff Kerestes, Director, N. America Digital Marketing
Eric Aldama, Senior CopywriterMelinda Zurich, VP, Communications
Andrew Delaney, Director, Social Media
Peter Harmelin, Senior Copywriter
Kristin deNeeve, Senior Art Director
Christine Gallagher, Director, Brand Marketing
Lindsay Rice, Sr Manager, Global Marketing Campaigns
Alex Morris, Sr. Video Editor
Nick DeSantis, Senior Art Director
Ivan Sikic, Director, Production
Nicolas Bebout, Sr. Manager, Production
Cassie Crosby, Manager, Production
Daniela Raciti, Manager, Social Media
Melissa Hutter, Director, Marketing Research and Insights
Thom Caughlin, GM, Creative Operations
Christina Jaffe, Director, Creative Operations
Eric Aldama, Sr. Copywriter
Denis Maloy, Lead Associate Account Director
Dana Ryoo, Trading Analyst
Brian Smilowitz, Director of Trading
Brian Yu, Senior Revenue Operations Analyst
Thomas Fergus, Lead Associate Trading Director
Kerianne Stiene, Director Accounts
Jacquie Gordon, Manager, Performance Insights
Erica Wintermuth, Director, Digital Experiences
Kat Williams, Senior Associate, Digital Experience
Brooke Westfall, Creative Director, Brand Studio
SUMMARY
All the content we love online thrives on an open internet fueled by the exchange of relevant advertising for free content. The Trade Desk is a media buying platform built for the open internet. But in 2021, we were relatively unknown. We set out to let advertisers know they had a choice, with the open internet and us. Using our industry-leading Identity solution UID2, we precisely targeted audiences that mattered to us to convince them that choosing a partner that works on an open ecosystem matters more than anything.