CLIENT
MasterCard
Raja Rajamannar, Chief Marketing & Communications Officer
Kerry Elsdon, Vice President, Global Digital Marketing
Nicola Grant, SVP Consumer Marketing, North America
Gregg Weiss, Director, Digital Marketing & Social Media
Will O'Connor, SVP Communications, North America
Chanelle Lowe, Manager, Digital Marketing & Social Media
Katherine Ernest, VP, Digital Marketing & Social Media
AGENCY
Tom Murphy, Co-Chief Creative Officer, North America
Sean Bryan, Co-Chief Creative Officer, North America
Pierre Lipton, Co-Chief Creative Officer, New York
Shayne Millington, Co-Chief Creative Officer, New York
Nathy Aviram, Chief Production Officer
Oriol Bombi, EVP Global Strategy DirectorCaprice Yu, EVP Global Creative Director, New York
Pebble Goh, SVP Group Creative Director
JC Ferrer, Associate Creative Director
Paul Boupha, Associate Creative Director
Tyler Bartley, Senior Art Director
Mihai Vasile, Senior Copywriter
Addie Berger, Copywriter
Cristian Trujillo, Art Director
Aaron Kovan, Head of Production
Judi Niermann, SVP Executive Producer
Liz O'Connor, Producer
Veronica Bertran, Chief Client Officer McCann North America
Shelley Bowcher, SVP Group Account Director
Dayo Ajayi, VP Account Director
Esther Malinas, Social Account Director
Jenny Case, Account Executive
Alejandra Aristeguieta, Assistant Account Executive
Danielle Noto, SVP Group Strategy Director
Jamie Winner, SVP Head of Social & Digital Strategy
Alan Lin, VP Strategy Director
Kim Price, VP Social Strategy Director
Colleen Gleason, Strategy Director
Wilmien Blake, SVP Business Affairs Director
Terry Marcello, VP Talent Payment Director
Karen Phillips, Business Affairs Manager
Carat
Ketchum
Meta
Rhonda Saunders, Creator
Nathan Crawford, Creator
SUMMARY
The recent cultural tide of intolerance endangers the LGBTQIA+ community’s ability to feel safe, accepted, and free, anywhere. Amid this cyclical, insidious erosion of LGBTQIA+ rights, it’s time to re-think what an intersectional, inclusive, and safe space for the queer community can look like. That's why Mastercard went into the metaverse to build True Self World; a re-imagined queer safe space to play, celebrate, embrace and live as you are.