Caesars Sportsbook

Sharon Otterman , SVP/CMO
Jeff Gonyo, VP, Advertising, Creative and Content
Chris Holdren, Co-President Caesars Sports and Online Gaming
Rachel Gruber, Assistant Marketing Director
Tyler Geist, Director, Advertising

TEN6 *Lead Agency

Spence Kramer, Founder and CEO
Jeff Kling, CCO
Caroline Krediet, CSO
Ellie Yi, Managing Director
Joe Ventura, ECD
Jonathan Mackler, ECD
Sarah Light, Strategist
Javi Molinos, Copywriter
Jeff Selis, Executive Producer
Cole Davenport, Producer
Kim Bohlayer, Executive Producer
Jenny Barlow, Senior Project Manager
Veronica Willis, Account and Project Manager

Imperial Woodpecker

Stacy Wall, Director
Doug Halbert, Executive Producer

360i

When Caesars entered the sportsbook arena in 2021, the category felt functional and transactional, aimed solely at hardcore bettors. As a brand with entertainment at its core, we created a campaign that felt like a modern Coliseum—inclusive, entertaining and rewarding—and extended the excitement of betting to a broader group of sports fans. We injected more fun into the category, and created incredible brand growth over the 2021-22 football season: unaided awareness (2% to 26%), market share (3.4% to 16.6%), and number of bets placed (+180%) all skyrocketed.