Tropicana

Anup Shah, Chief Marketing Officer
Jim Spalding, Sr. Director, Brand Marketing
Julia Low, Brand Marketing Director
Samantha Marcus, Senior Marketing Manager
Hannah Donohue, Communications

Cramer-Krasselt *Lead Agency

G. Andrew Meyer, SVP, Executive Creative Director
Amy Gozalka, VP, Group Creative Director
Tiffany Williams, SVP, Group Account Director
Sangbum Kim, VP, Design Director
Jeremy Adams, Associate Creative Director
Marissa Stewart, Art Director
Cassie Joyce, VP, Account Supervisor
Anna Tripp, Account Supervisor
Stuart Ashner, Content Producer
Audrey Williams, VP, Campaign Manager
Mary Gura, SVP, Executive Director of PR/Social
Maria Frost, VP, PR/Social Group Account Director
Summer Hegranes, PR/Social Senior Manager

MullenLowe *Lead Agency

Colin Brown, PR VP Account Director
Madison Sheffer, Account Director
Julia Chamberlin, Account Supervisor
Derrick Sanders, Assistant Account Executive
Julianne Lombardi, Assistant Account Executive
Stacy Carpenter, Group Strategy Director, Social
Lindsay Graydon, Strategy Director, Social
Baylor Tyrie, Social Strategist
Dottie Arsenault, Senior Account Executive

OMD

Sarah Simpson, Senior Director
Amanda Carlson, Associate Director
Dakota Dousias, Director
Jessica Kim, Manager
Kristen Stankus, Manager

For some people, OJ isn’t just their quintessential breakfast drink. For almost 15MM Americans, it’s their cereal topper of choice. Not milk. So we developed and manufactured the first cereal created to pair with OJ. We put our spin on the classic taste test, giving people a new way to try Tropicana. This became a cultural touchpoint with nearly 4 billion earned media impressions, increased sales volume and positive sentiment, and thousands of boxes of the cereal sold out in less than seven minutes when it launched to the public.