Molson Coors

Sofia Colucci, Global VP for Miller Family of Brands
Rachel Dickens, Brand Public Relations Director
Anne Pando, Marketing Director
Eric Wolfe, Marketing Manager

ALMA DDB. *Lead Agency

Alvar Suñol, Co-President & CCO
Mauricio Cadena, Group Strategy Planning Director
Jorge Murillo, VP, Executive Creative Director
Christian Liu, Executive Creative Director
Jose Hawayek, Account Director
Luis Miguel Messianu, Chairman
Isaac Mizrahi, Co-President & CEO
Angela Rodriguez, SVP, Head of Strategy
Juan Camilo Valdivieso, Creative Director
Jonathan Garcia, Creative Director
Beatriz Del Amo, VP, Group Account Director
Adriana Pineda, Account Supervisor
Daniela Cardenas, Account Executive

DDB Chicago

Ari Weiss, Chief Creative Officer, DDB Worldwide
Kiska Howell, SVP, Group Account Director
Dru Jennett, Design Lead
Ken Bates, Copywriter
Matt Blitz, Head of Production
Adine Becker, Executive Producer
Dee Dee Morrow, Account Supervisor
Eric Zuncic, Chief Strategy Officer, DDB North America
Lane Hedler, Art Director
Suzanne Koller, Executive Art Producer
Diana El-Chantaf, VP, Account Director
Raneen Onallah, Account Executive
Alex Danks, Senior Strategist
Abby Deyhle, Junior Strategist
Robert Shin, Senior Production Business Manager
David Greene, Talent Manager
Jen Polan, Project Management Director

DDB San Francisco

Ben Wolan, Executive Creative Director
Oskars Trinitis, Associate Creative Director
Carlos Savage, Associate Creative Director

Edelman

Derek Wimmer, Senior Account Supervisor

Connect at Publicis Media

Sean Pan, Director, Strategy

Beernaments proved that while brands may face barriers beyond their control, they can still carve a space for themselves by thinking beyond their products’ boundaries. We thought outside the can and created a consumption moment for Miller Lite during the holidays, when typically only hard liquor and wine are invited to parties. We showed that the celebration only starts when Miller Lite walks in— the daily Beernaments drop sold out in less than 2 minutes during the program, contributing to the brand’s strongest monthly growth in 5 years.