CVS Health

Scott Gregory, Vice President Pharmacy and Health Services Marketing at CVS Health
Laura Chapman, Senior Marketing Manager
Karen Galliher, Director, Pharmacy Marketing
Meredith Hampton, Senior Manager, Enterprise Marketing Portfolio and Program Delivery
Diego Vaccarezza, VP, Enterprise Media
Josh Olsen, Senior Manager, Media Strategy
Adam Chartoff, Media Director, Pharmacy and Health Services

ALMA DDB. *Lead Agency

Jorge Becerra, Strategic Planning Director
Julian Milanesi, Creative Director (Copy)
Mariela Rueda, Creative Director (Art)
Diego Briceno, Art Director
Meg Valls, Group Account Director
Sofia Rodriguez, Account Supervisor
Jorge Espinosa, Executive Producer
Alejandra Calle, Content Creator
Isaac Mizrahi, Co-President & CEO
Alvar Suñol, Co-President & CCO
Angela Rodriguez, SVP, Head of Strategy
Angela Battistini, EVP, Account Management
Michelle Headley, EVP, Operations & Production
Michelle Robles, Team Lead – Associate Content Director
Daniella Sanchez, Account Executive

UM Worldwide

Oscar Allain, SVP, Group Partner, Cultural Research & Strategy
Joseph Kiwanuka, VP, Partner, Cultural Connections & Strategy
Lara Miller, SVP, Group Partner, Portfolio Management

This is the story of how CVS successfully increased the number of Hispanics filling their prescriptions (Rx) at CVS pharmacies by 15% (while avoiding falling into the trap of entering into a discounts war against Walmart, Walgreens, or Amazon). The strategy? Show Hispanics that the concept of "saving" doesn't just have to mean sacrificing what you want or love. After all, CVS is a company whose services are based on quality service and added values, not just good prices.