Chipotle

Chris Brandt CMO, Chipotle
Stephanie Perdue, VP, Brand Marketing
Shelley Sheppard, Creative Director
Bianca Pettinichi, Sr. Creative
Michael Kotick, Sr. Director, Brand
Tressie Lieberman, VP, Digital & Off-Premise
Maria Contino, Senior Media Director
Naveen Vijayarghavan, Sr. Director, Head of Marketing Insights & Analytics
Matt Furman, Senior Manager, Product Innovation, Brand Marketing

Venables Bell & Partners *Lead Agency

Gus Johnston, Group Creative Director
Kristin Obi, Group Brand Director
James Duffy, Creative Director
Greg Coffin, Creative Director
Dennis McKinley, Executive Producer
Diego Zelaya, Senior Art Director
Michael Ng, Senior Copywriter
Jasmine Clark, Head of Strategy
Jonah Kaufman, Senior Strategist
Alyssa Gaio, Brand Supervisor
Ben Evangelista, Integrated Producer
Justin West, Brand Director
Tina Thorland, Assoc. Business Affairs Director
Christine Tom, Business Affairs Manager

Media Hub

Karen Guthrie, SVP, Group Media Director
Sunny Nguyen, VP, Group Media Director
Lori Cassorla, SVP, Group Director, Video Investments
Carrie Drinkwater, Chief Investment Officer
Michelle Gaudet, VP, Director Video Investments

This was every restaurant chain’s worst nightmare – an enterprise-level brand crisis brought on by food safety issues. The scandal was so publicized that it became a part of the cultural zeitgeist. Brand trust plummeted to an all-time low – and with it went the bottom line. With three real advertising campaigns, Chipotle wielded every touchpoint to prove to America that “The Difference Is Real”. The result? Consumer and stakeholder trust shot up, leading to a 600% growth of company value - beating the NYSE by over 400%.