Kellogg Company

Leo Burnett Chicago *Lead Agency

Justin Duchene, Account Supervisor
Jamie Kohler, Brand Strategy Director
Carly Richter, VP, Account Director
Caitlin Fitzgibbons, VP, Creative Director
Britt Nolan, Chief Creative Officer
Chris Bergen, EVP, Group Account Director
Rick Hamann, EVP, Creative Director
Elke Anderle, EVP, Strategy Director
Crystal Khamphouy, Creative Resource Manager
Alex Rivard, Senior Account Executive
Miki Turner, Associate Creative Director, Copywriter
Nat Loehr, Associate Creative Director, Art Director

Starcom Worldwide *Lead Agency

Danielle Ruhl, Associate Director, Investment
Erica Gray, Director, Client Management
Cristina Torres, SVP, Group Director
Kelly Matyas, Associate Director, Client Management
Karen Zhou, Supervisor, Media Planning
Jonathan Goorvich, VP, Director of Content Partnerships
Karen Zhou, Supervisor, Media Planning

SuperAwesome Ltd., an EPIC Games company

Michelle Ritter, Sales Director, Midwest
Jon Hamblin, Senior Producer
Whitney Zrebiec, Regional Account Management Lead

Froot Loops cereal was experiencing sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ consecutive weeks of sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦Froot Loops cereal was experiencing a sales velocity decline (-17%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 20+ consecutive weeks of sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦The Metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ weeks of consistent sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.¦The Metaverse has question marks. It’s largely undefined because of lack of ROI. But this story changes that. Froot Loops cereal was experiencing sales velocity declines (-17.7%) in a declining category and was losing its iconic status with the newest generation of kids (6yo+). But by breaking category rules and transforming Froot Loops into a world-building brand on Roblox, the most popular metaverse destination for 6-12, we fueled 48+ weeks of consistent sales velocity growth and earned the coveted title of No. 1 branded game on Roblox.