Kraft Heinz

Samantha Mills, Associate Director, Brand Communications
Erin Fitzgerald , Brand Manager, Brand Communications
Jessica Vultaggio , VP of N.A Marketing & Head of The Kitchen
Nina Patel, VP of N.A, Brand Communications

Goodby Silverstein & Partners *Lead Agency

Kelly Evans-Pfeifer, Deputy Director of Brand Strategy
Drew Forrest, Communication Strategy Director
Kurt Mills, Creative Director
Daniel Righi, Creative Director
Callen Gustafson , Account Director
Becca Morris, Group Account Director
Margaret Johnson, Chief Creative Officer
Edward King, Art Director
Stephen Pacheco, Copywriter
Brian McPherson, Managing Partner
Carmen Guan, Account Manager
Adrianne Medina, Assistant Account Manager
Jim Haight, Head of Production
Tena Goy, Executive Producer
Alex Healy, Senior Producer
Alisa Latvala, Senior Producer
Jim King, Director of Graphic Services
Mary Pestell, Producer
Bonnie Wan, Partner, Head of Brand Strategy
Christine Chen, Partner, Head of Communication Strategy
Quinn Gravier, Photographer
Emilio Diaz, Photographer Assistant
Judy Ybarra, Director of Business Affairs
Yelena Kompaneyets , Business Affairs Manager

Starcom Media *Lead Agency

Alyssa Kelly, VP, Director, Account Management
Madeline Franke, Associate Director
Jennie Hubbard , Supervisor
Diana DeLeon, Senior Associate

Zeno Group

Jamie Dammrich, Sr. Vice President
Missy Maher, Head of Integrated Communications
Bethany Stokoski, Account Supervisor
Courtney Pischke, Sr. Vice President
Jess Tamburo, Sr. Account Executive
Veronica Smith, Sr. Account Executive

Randy Mon Food Styling

Randy Mon, Food Stylist

In 2021, Lunchables launched its “Built to Be Eaten” brand platform—which resonated, but results were just OK. In 2022, we evolved the platform from a passive message to an active, kid-first idea—“LUNCHABUILD THIS!”—using contextual media placements to spread epic Lunchables building inspiration in kids’ worlds, from buses to bike racks to zoos. The campaign sparked kids’ creativity, behavior, request and drove huge results for back-to-school 2022, including a 38% sales increase, +10% purchase frequency, and drove category share and overall growth, attracting 2.3 million new Lunchables households.