AAA

Ernesto Díaz, VP, Chief Experience Officer
David Johns, Creative Director
Yogesh Khadilkar, VP Digital Marketing
Phil Malcolm , VP Brand Marketing
Scott Kane, Director of eBusiness
John Bratlien, AVP Marketing Strategy and Agency Management
Jane Mackey, Director of Financial Services Marketing
Jennifer Nelson, Digital Marketing Lead
Lisa Stokes, Digital Marketing Lead at AAA
Jennifer Sherry, Marketing Project Manager
Julia Alexandre, Marketing Planning & Program Specialist

Digitas / Groupe Connect *Lead Agency

Atit Shah, Executive Vice President, Chief Creative Officer, North America • Brand Creative
Tim Mattimore, Executive Vice President, Executive Creative Director
Christopher Loeffler, Executive Vice President, Managing Director
Stephanie Kelly, Senior Vice President, Brand Strategy
Jorge Rodriguez, Vice President Director, Media
Greg Lederer, Vice President Group Director, Executive Produce
Christopher Jansma, Senior Vice President, Creative
Daniel Cosgrove, Associate Director, Creative
Michael Epstein , Associate Director, Creative
Danny O’Donnell, Senior Art Director
Morgan Carroll, President, Digitas Chicago & West Coast
Molly Kilduff, Vice President Group Account Director
Erin Blake, Vice President Director, Connections Strategy
Michelle Chan, Vice President Group Director, Brand Strategy
Omari Francis, Vice President Group Director, Project Management
Holly Smith, Vice President Group Director, Project Management
Philip Nardone, Account Manager
John Polakowski, Senior Associate, Project Management
Sonali Gulati, Vice President Group Account Director, Media
Ian Land, Media Supervisor
Meredith Goshell, Manager Data and Analysis
Matea Zaper, Associate Media Planner
Lindsey Carner Kroll, Vice President Group Director, Media Investment
Shalini Verma, Associate Director, Media Investment
Kerry Roach, Vice President Group Account Director

Cutters Studios

Grant Gustafson, Editor

AAA is the unequivocal leader in roadside assistance, but basically invisible in Insurance. With a 15% growth goal and less than 1% SOV in a category dominated by billion-dollar marketers, AAA faced a formidable challenge of breaking through without breaking the bank. Backed by 120 years of hard-earned equity, AAA punched above their weight by introducing an innovative yet intuitive new archetype to Insurance, a real-life rescuer, and achieved double-digit growth YOY, smashing benchmarks and expectations. By leveraging their distinctive assets and legendary reputation, AAA emerged victorious against the odds.