Orgain

Andrew Abraham, Chief Executive Officer and Founder
Andrea Theodore, Chief Marketing Officer
Joslyn Murphy, Sr. Manager, Creative Direction
Diana Pusiri, Sr. Director, Brand Management & Media
Andrea Zamudio, Director, Brand Management
Peter Sarkis, Sr. Manager, Digital Marketing and Integrated Planning

180LA *Lead Agency

Al Moseley, Global Chairman and Chief Creative Officer
Mike Bokman, Executive Creative Director
Jason Rappaport, Group Creative Director
Natalie Parish, Executive Producer
Lindsay Tucker, Account Director
Stacey Gera, Managing Director
Megan McDonnell, Managing Director
Kaleen Ogden, Head of Strategy
Danielle Erves, Social Strategist

MMI Agency

Peter Mirsky, Group Director
Gabrielle Davidoff, Associate Media Director

Since their launch, Orgain has successfully built a product line that beats its competition in taste, quality, and loyalty — yet sales and awareness remained low. Raising these metrics was imperative to accelerating brand growth and reaching new audiences. So, we challenged consumers to rethink the way they viewed health. Instead of health being something you see, we showed that the true measure of health is how you feel. This shift, combined with an excellent media strategy, catapulted us to the No. 1 best-selling plant-based protein powder in the U.S.