The Campbell Soup Company

Mark Tumelty, VP, Channel Sales and Marketing
Jessica O’Conor, Director, Consumer Engagement
Marci Raible, VP Integrated Marketing
Linda Lee, Chief Marketing Officer
Corey Provine, Director of Marketing
Suzanne Landau, Associate Director, Content & Creation
Lisa Zahn, Manager, Brand PR
Re McKenna, Associate Manager, Integrated Production
Alex Fein , Senior Associate Brand Manager
Matt Mansour, Director, US Media and Partnerships
Rachel Reiss, Manager, Media Strategy and Partnerships
Tess Fox, Manager, Consumer Engagement

Leo Burnett / Chicago *Lead Agency

Susan Lulich, EVP, Account Director
Bob Winter, Chief Creative Director
Isabela Ferreira, Senior Vice President, Creative Director, Art DIrector
Bobby Kuhn , Senior Copywriter
Monica Stahl, Account Director
Natalie Taylor, SVP, Creative Director
Lacey Gilbert, VP Strategy Director
Sean Logan, Strategist
Kaylin Goldstein, EVP Head of Planning
Bridget Rose, VP Executive Producer
Adine Becker, Senior Producer
Maya Horton, Producer

Spark Foundry New York *Lead Agency

Kate Bower, EVP, Management Planning
Pablo Graham, Vice President, Client Project Management Planning
Ebony Jones, Vice President, Content
Jordan Arenas, Associate Director, Performance Media
Ian Roberts, Associate Director, Content Partnerships
Alicia Cohen, Associate Director, Strategy
Jessica Yukich, Manager, Strategy
Victoria Buseman, Manager, Analytics
Lisa Kuenning, Director, Search

The Mars Agency

Kristen Sabol, VP, Client Leadership
Christina Sinishtaj, Director Client Leadership
Jon Morrow, VP Creative Director
James Scarsella, Creative Director

Genesco Sports Enterprises

Jonas Carr, Senior Vice President
Dan Kaplan, Sr. Manager
Devin Beahm, Account Director, Corporate Consulting

Chunky needed to grow soup sales and share at a time of anticipated category decline by enlisting a new generation of consumers – millennial men. These men “Do-It-All-Guys” are in a busy phase of life and often skip lunch or don’t fuel themselves right. Our idea, “Lunchtime is Your Halftime,” told these guys that lunchtime is the essential moment to fuel up. We enlisted LA Rams Coach Sean McVay to inspire them to behavior change. This campaign led to HHP growth, double-digit share growth and sales growth double the category.