AGENCY
Eric Helin, Group Creative Director
Stuart Jennings , Group Creative Director
Jake Thompson, Associate Creative Director
Alex McClelland , Associate Creative Director
Newman Granger , Strategy Director
Mike Welch, Group Account Director
Phil Pennington, Account Director
Jessica Griffeth , Executive Producer
Alexander Kramer , Senior Producer
Geoff Scoones , Media & Comms DirectorCaroline Schwartz, Account Supervisor
Terrance Woodall , Account Executive
Hannah Kratky , Strategist
Liana Holland , Senior Social Strategist
Nick Setounski, Director of Content Production
Carly Lissak , Media & Comms Planner
Chantal Kharas, Project Manager
Sonia Bisono, Broadcast Traffic Director
Karen Murillo, Director of Business Affairs
Nestor Gandia , Business Affaris
John Bonacquisti, Product Information Specialist
Mindshare
Vayner Media
VMLY&R
Greenpoint Pictures
Lauren Sick , Director
Logan Triplett , Director of Photography
Tatiana Rudzinski, Executive Producer
Trevor King, Executive Producer
Karen Berkowitz, Head of Production
Michael Kuhn , Owner
Steve Oare, Line Producer
Andrew Peterson, Production Manager
SUMMARY
To unveil Ford's first-ever F-150 Raptor R, we created an “R-rated” campaign that revealed the truck-- not like a typical launch film-- but instead through a short horror film, called "SCARY FAST." We wanted to grab people’s attention by triggering the fear they’d feel driving a Raptor R.
