Smartsheet

Christian Austin, Senior Director of Brand & Advertising
Katrina Meehan, Senior Brand Manager
Victoria Lichtenshtein, Director, Program Management
Nick D'Andre, Marketing Operations Analyst
Erica Green, Sr. Demand Generation Manager
Arick Jorgensen, Sr. Manager, QA Engineering
Gerry Soroczak, Sr. Manager, Digital Experience Optimization
Steve Sachs, Sr. Designer
Clara Koons, Designer
Katie Kump, Web Producer
Maxwell Griffith, Sr. Web Producer
Luis Cancel, Sr. Copywriter
John Newell, SVP, Brand
Andrew Bennett, Chief Marketing Officer
Chris Vanderlugt, Campaigns Director

John McNeil Studio *Lead Agency

Alexa Schneier, Program Manager
Doug Green, Group Creative Director, Writer
Gerald Lewis, Co-Executive Creative Director
Katy Hallowell, Executive Producer
Jared Smith, Director, Interactive
Sonia Minden, Executive Director, Brand Strategy
Mike Pearson, Associate Creative Director / Art Director
Justin Miller, Associate Creative Director / Writer
John McNeil, Chief Strategy Officer
Tatiana Olivares, Project Manager
Peter Tarka, Illustrator

Noble People

To reassert leadership in the Collaborative Work Management (CWM) space — a crowded category with new competitors — Smartsheet emphasized “process” as the success driver. Turning a routine wave of customer research into an engaging, interactive quiz, we personified the realities of modern work while shifting perception of what CWM is and the people who use it. The quiz had a 74% completion rate with 35k+ completions. Respondents averaged over 8-minutes in the experience, over 21% clicked on a follow-on call to action and Smartsheet’s brand awareness increased by 4%.